Transcend

WG Underground, a premier underground utility installation company in the South East, was seeking to enhance brand visibility and employee retention. They sought our expertise in crafting a comprehensive marketing and branding strategy that would set them apart from their market competitors. The need was for a fresh brand identity, a mobile-responsive website, a robust social media presence, and a targeted marketing campaign.

Our mission was to equip WG Underground with a unique brand identity that would distinguish them from their market competitors. Our team developed a distinctive logo, ensuring consistent branding across all touchpoints, including their website, social media accounts, and all marketing materials. We also designed a user-friendly, mobile-responsive website optimized for conversions.

To boost employee retention and streamline communication, we implemented an internal communication tool leveraging AI to automate and streamline their workflow. We also assisted WG Underground in developing an onboarding process and documentation, ensuring effective training and onboarding of all employees.

To elevate their brand visibility and reach their target audience, we launched an all-encompassing marketing campaign. We assisted WG Underground in establishing social media accounts on Facebook, Twitter, and Instagram, and an online repository for content sharing. We also initiated paid advertising campaigns on Facebook ads to target their ideal customers and enhance visibility.

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Our holistic marketing and branding strategy for WG Underground yielded significant results. They witnessed a substantial increase in brand visibility and employee retention, leading to increased sales and revenue. WG Underground has now emerged as the leading underground utility installation company in the South, serving millions and providing vital services to communities. We take pride in having assisted them in achieving their goals and continue to work with them as they expand their business.