Empowerment

CTC, a rapidly growing Capoeira training center, needed a comprehensive rebranding to match their recent success. They sought a new brand identity, a mobile-responsive website, and a strategic marketing plan to increase brand awareness and foster a stronger community.

Our mission was to create a unique brand identity for CTC that would set them apart from competitors. We developed a recognizable logo, consistent branding across all platforms, and a user-friendly, mobile-responsive website. To enhance internal communication and employee retention, we created an AI-powered tool to streamline workflow. We also launched a comprehensive marketing campaign, including social media strategy and paid advertising, to increase brand visibility and reach their target audience.

The rebranding of CTC was a resounding success. The new brand identity, coupled with the strategic marketing campaign, significantly increased brand awareness. The AI-powered tool enhanced internal communication, leading to improved employee retention. The mobile-responsive website provided a seamless user experience, further boosting the brand image. CTC is now a well-recognized name in the Capoeira community, with a strong and growing community of practitioners.